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Mother and daughter, Susan and Jennifer Peden founded Bittersweet Bears to provide a unique heirloom keepsake treasure of a loved one, for their families and friends, that can be handed down from one generation to the next.   After serving in the funeral industry for several years, Susan longed to provide comfort to families who have lost a loved one, while focusing on her love and talent for sewing. Jennifer's business experience in advertising and pharmaceutical sales fueled her entrepreneurial drive and determination to market her own family business. Born of that shared vision, Bittersweet Bears, Inc. creates custom hand-crafted heirloom bears from personal textiles. The company is headquartered in their hometown of New Castle, Delaware, but they are happy to serve customers nationwide. When a loved one becomes a memory, make the memory a treasure Call us for a consultation, questions, and pricing for your made-to-order bears: 302-530-5493